Progress - Traditional Medicinals


We’re serious about sustainability. From our certified organic and non-GMO ingredients to our commitment to renewable energy, we represent the vanguard of environmental and social responsibility. In everything we do, we strive to uphold the three pillars of sustainability: environmental protection, social equity and economic viability.

We are committed to annual sustainability reporting. This practice is more than self-assessment, which is important and ongoing at every level of our organization. In addition to our own internal audits, we are also reviewed and rated by independent, third-party organizations. We measure our performance using the metrics and standards developed by B Lab, the California Green Business Program, the Green America Green Business Network and the Sustainable Food Trade Association.

Check out our 2020 Shareholder Letter


Highlights of Our Annual 2020 Impact Report

Highlights of Our Annual 2019 Impact Report

Highlights of Our Annual 2018 Impact Report


  • 2013: Became a Certified California Green Business
  • 2012: Increased the organic percentage of our botanical raw materials to 97%
  • Achieved 100% Non-GMO Project Verification of our herbal tea products
  • 2012: Became a member of the Sustainable Food Trade Association (SFTA) and committed to reporting annually our sustainability and social responsibility performance
  • 2010: Became a Certified B Corporation
  • 2009: Initiated the first phase of our five-year Revive! Project® in Rajasthan with the non-profit organization WomenServe
  • 2009: First manufacturer in the world to label and market herbal products with FairWild® Certified ingredients
  • 2008: Named winner of the 2008 Nutrition Business Journal Business Achievement Award for Environment and Sustainability
  • 2008: Installed 1,450 solar panels and since have generated an average of 426,178 kWh of electricity annually
  • 2004: Joined a global project with IUCN, TRAFFIC, and WWF to help develop and implement the International Standard for Sustainable Wild Collection of Medicinal & Aromatic Plants (ISSC-MAP)
  • 2001: Began to offset GHG emissions through the purchase of “Green-e Energy Certified” Renewable Energy Certificates
  • 1998: Began to label and market herbal tea products with Fair Trade Certified™ ingredients
  • 1997: Earned the Waste Reduction Awards Program (WRAP) award issued by California Department of Resources Recycling and Recovery (CalRecycle) annually until the program ended in 2011
  • 1995: Became a member of the California Certified Organic Farmers (CCOF), the only full-service organic certification agency and trade association.
  • 1992: Joined Green America’s Green Business Network™ of socially and environmentally responsible businesses; Became a Green America Certified Business
  • 1990: Introduced the first lines of post-consumer waste paper products (Envision and Green Forest brands) on the 20th anniversary of Earth Day
  • 1982: First U.S. manufacturer to market a range of herbal products packaged in cartons made from 100% recycled paperboard
  • 1980: First U.S. manufacturer to market a range of organically and domestically grown herbal products
  • 1978: Designated profits from two herbal teas to support local clean energy activist group SoNoMore Atomics
  • 1974: Traditional Medicinals was founded in Guerneville, California